COVID-19 has changed daily operations and processes worldwide. While everyone is adjusting to this health crisis, the world of real estate is also navigating these new waters.
Despite the challenges that COVID presents, there are still plenty of ways for real estate agents to stay connected to their clients. Discover a few key pointers for real estate professionals during this current pandemic:
Reach Out and Say Hello
Maintaining a relationship with your clients is one of the most essential roles of a real estate professional. Even a simple check-in can make a huge difference. Shoot a quick text message or give them a quick call, simply asking, “how are you?”
A thoughtful gesture can also go a long way. If you’re already making a trip to the store, see if your clients need anything. Some extra toilet paper? A bottle of wine? Being mindful of your client’s needs, beyond their home needs, is crucial and will set you apart as an agent.
Educate Your Clients on Real Estate Best Practices During Stay at Home Orders
Many people are unaware that you can still move forward with their home search during this time. It’s up to you to reassure your clients that their hunt for their dream home doesn’t have to come to a halt amidst COVID.
Layout what each step during the home buying process looks like during this time.
It’s also important to abide by your state and local guidelines throughout the process. Practice social distancing, wear a mask when needed, and be safe.
If your client decides to press pause on their home buying during this time, make sure to respect their decision. Decide to revisit the process at a later date.
Opt for Video Conferencing Over Phone Calls
While phone calls are an ideal way to relay information quickly, video calls or Facetime calls help to build professional relationships.
Buying a home is a huge decision, and you want to communicate with your client as personally as possible. Video conferencing builds stronger and faster relationships and allows for more effective communication than just a telephone call and email exchange.
It makes a big difference to communicate face-to-face, even if it is virtual. It’s an easy way to get both parties’ undivided attention.
Continue to Network
Through this pandemic, it’s still essential to build and maintain relationships with industry professionals. This includes lenders, lawyers, and other real estate agents.
Schedule virtual happy hours to exchange insights and experiences. These conversations will allow you to learn and enhance business connections, which ultimately will enable you to better serve your clients.
Lean into the Power of Social Media
A survey from IZEA reported 66% of social media users believe their social media usage habits will increase significantly during the pandemic. Your network is turning to social media to be entertained, informed, or comforted.
The bottom line, take advantage of these shifting habits and social media consumption. Be sure to claim space in their feed and capture their attention through your posts.
Focus your attention on the social platforms that your clients are on and the ones you are comfortable using. Instagram stories tend to be an easy way to share daily insights, highlight listings, feature client testimonials, talk about the current market, and remain a positive influence.
Showing up consistently on social media will keep you top of mind with your network.
Do What You Say You’re Going to Do
Delivery distinguishes a successful salesperson. Clients want and expect you to follow through on what you said you were going to do. This certainly doesn’t change during a pandemic. In fact, it matters more now. People are paying attention and will be mindful, when this is over, of who they want to continue to do business with.
Now is not the time to go silent. You have got to keep going. It’s so easy to look at this time as a “break” or “time off,” however, it’s not.
If you continue to show up for your clients now, it will pay-off in the long run.