In case you missed the IGTV Live on June 14th with Maris Callahan, The Social Broker, we wanted to be sure to share some key social media tips for real estate agents including types of content to post, how to gain more visibility on social media, and how you can network using Facebook Groups.
The What, Where, and When of Posting on Social Media
Deciding what your audience wants to see on social media can be tricky. We suggest starting by posting content that is informational, educational, and entertaining. Provide your audience with what they want to see, not what you want. It’s okay to promote listings, but it’s also important to throw in some real estate expertise, behind-the-scenes content or neighborhood-specific guides. Let your social media feeds tell a story and share who you are, what you do, and what it’s like to work with you! As you begin posting, check-up regularly with your audience using Instagram story polls to uncover what they like to see most and then fine-tune your strategy from there.
There are so many different social media platforms nowadays that it’s tough to find which ones to focus your energy on. If you’re in the real estate industry, Facebook and Instagram are a great place to start. Instagram is where lots of the engagement happens and everyone is on Facebook. Start mastering these two platforms and then begin to dabble in others if you choose.
The simple answer for when to post? Whenever your community is online! Instagram Insights lets you discover the time of day your audience is online, so once you figure those specifics out, you’re golden. And if you don’t have Instagram Insights, keep reading.
Why You Need an Instagram Business Account
If you’re a real estate professional, there’s really no good reason not to have an Instagram business account! Switching your account from personal to business is just a flip of a setting. Having a business account gives you access to so many more analytics and features that you don’t get with a personal account. Gain access to specific post metrics, unlock features like ‘Click to Call/Email’, and dive into Instagram Insights which lets you dig into your audience’s behavior. Also, just because you have a business account doesn’t mean you have to shy away from posting personal content. The key to posting is consistency, variety, and balance, so continue to post your regular content even if you’re using a business account.
How To Gain More Visibility on Instagram
Hashtags, geotags, all the tags!
Having a solid hashtag strategy can help you gain visibility and put you in front of people searching for specific phrases. In each post, have a mixture of local hashtags for cultivating community and broader hashtags for visibility. Your goal should be to stand out among the hashtags so finding a good variety of hashtags is key.
Make sure to use geotags when applicable as well, especially for listings. Having the neighborhood or city listed on your post helps drive relevance.
Another way to gain visibility is to tag accounts on your posts. Tag the store where you got that couch, tag the neighborhood page your listing is in, tag the appliance brands. There is an endless amount of tags you can attach to your posts, just be sure the ones you’re using are relevant.
Do You Need a Photographer for Your Social Media Feed?
It’s really up to you. It may be helpful to hire a photographer to have some branding photos, but there’s no need to have a personal photographer following you around for every single post. Have a set of 10-20 brand images and show your personality by curating the rest of your photos. Use your Facebook and Instagram page as a highlights reel and utilize stories to showcase everything else. Your audience will appreciate the authenticity!
Start Networking in Facebook Groups
Facebook groups have become a very helpful tool for networking in the community. Try joining hyperlocal neighborhood groups and offering value beyond real estate. If someone asks for the best restaurant or school district in a certain area, respond to them! Be a resource for everything and nurture those relationships, who knows if they’ll end up becoming a client in the future. Even if not, people will remember how you made them feel and they may give you some great recommendations.
Check out the full IGTV, now on our Instagram account, @LuxuryLivingChicago, and follow along with @The.Social.Broker for more tips and tricks for real estate professionals! The Social Broker is a social media resource for every stage of business and she offers services such as social media coaching, social media management, and courses.