2011: The Year to Rent it and Forget It

January 5, 2011 | By Aaron Galvin
Reading Time: 2 Minutes

For the past couple of years, we have been inundated with conflicting articles, blog posts and news stories about the housing market.  Some argue we have hit rock bottom and others opinion we still have another 15-30% to drop.   Our potential clients are confused and no one can provide a straight answer.

In a recent interview with CBS’ 60 Minutes, Federal Reserve Chairman Ben Bernake said “…housing can’t get much weaker.”  But in that same interview Bernake defended the $600 billion dollar stimulus needed to help “…keep [mortgage] rates low and improve housing.”  If Bernake is confused, how are we expected to tell our clients it’s a great time to buy or sell?

The answer:  we are not.  It’s not a great time to buy or sell for some.  It’s a great time to rent.

For years there was a cache that came with owning a home.  It didn’t matter you paid exorbitant assessments and taxes or needed to repair something every week.  You were a homeowner and you had made it.  Now the tides have turned.  It has become not only socially acceptable to rent, but viewed as the smart alternative. And there are definitely some great rental options these days.

Specific to the downtown Chicago luxury market, there have been a dozen rental properties with 3000 brand new units that have come online during this “down time.”  These are buildings with state of the art amenities and truly modern finishes. These are not starter apartments.  These are homes that people are choosing to live in rather than losing sleep debating if buying is a good investment.  And more condos are being converted to rentals every month.  This trend promises to continue.

Additionally, other downtown neighborhoods and many surrounding suburbs have seen such declines it’s simply not worth selling.  This has created even more rentals and a very unique opportunity to rent condos and houses many cannot afford to buy in this ever-evolving economy.

When making housing decisions, people tend to compare the rent vs. buy ratio.  While in part a great tool, the one aspect this guide does not provide is peace of mind.  We don’t know if the price is going to go north or south right now.   It’s just too volatile.  We do know you can get a great rental property, love where you live and not worry about it for at least a year.  2011:  Rent It and Forget It.

Search The Blog

Follow Us on Social

Apartment Experts

Spend less time apartment hunting, and more time living. Luxury Living is a complimentary service to make your apartment search easier, and even fun. Whether you’re new to the city or simply in need of a change, we are here to help.

Featured Apartments

Up Next

read more

The Importance of Updated Pricing

It happens all the time.  I’ll speak with a client that says they have seen the same property advertised multiple times on Craigslist with […]

read more

Luxury Living Chicago Featured on CNBC.com – Renting vs. Buying

I am very excited to share that last week I was quoted in a CNBC.com article about the shift towards renting a luxury apartment […]

read more

Rumor – Peshtigo Chicago Condo Tower Going Rental

Rumor has it that The Peshtigo, which was originally slated to be a 57 story condo development, will now turn rental.  The Peshtigo Chicago […]

read more

Apple Store Adds Even More To Lincoln Park’s Clybourn Avenue

Apple has opened a new store in the Clybourn Corridor of Lincoln Park.  For those that frequent this section of town where Clybourn, Halsted, […]